Filled the Mid-Autumn Season with Moutai’s Mellow Jiang Flavour 


On September 20th, we had the pleasure of hosting a delightful in-store Moutai tasting event in partnership with James Fox. The event attracted spirit enthusiasts and curious newcomers alike, all eager to taste Moutai and to learn about the cultural traditions and symbolism associated with the cherished Mid-Autumn Festival. Attendees discovered how Moutai is not just a drink, but a representation of the values and heritage of this significant celebration. 

 

Enhancing the atmosphere of the shop was a stunning Moutai window display, adorned with festive Chinese elements that beautifully captured the spirit of the festival. The decorations took visitors to a world of tradition, deepening their understanding on the significance of this time of year in Chinese culture. 

 

No worries if you missed this event. We hold regular tasting events with our channels. Stay tuned on our website and social media for more updates!