The Auction Legend in China
As a Model of China’s Jiang- fragrance baijiu, Kweichow Moutai liquor features mellow taste, clean and long aftertaste, long history of inheritance as well as the essence of strong jiang fragrance, becoming a well- deserved Chinese representative on the liquor table. Moutai liquor often serves as hospitality for distinguished guests at state banquets or gift to diplomats.
In the Chinese liquor auction market, Moutai has been continuously concerned in recent years for its strong potential of value growth and has become a high-grade collection pursued by collectors. In the field of collection, Moutai liquor collection is unique and outshines others.
According to statistics, the annual auction amount of Moutai liquor at major domestic sales fairs totals several hundred million RMB, accounting for more than 90% of the total amount of liquor auction in China. In the auction, some special varieties of Moutai are often auctioned at high prices after fierce bidding. Then, what kind of Moutai is more popular with collectors? What is the trend of Moutai collection and value growth?
When it comes to Moutai, perhaps the most impressive image is the white bottle with red lid, the most common and ordinary packaging in the market. After many years, the packaging of Moutai has been changed many times which is very complex. From the auction we can often see the rate Moutai liquor with a long history and special packaging, for example, Feitian of the 1970, iron-lid Moutai of the 1990s, exclusively supplied liquor, commemorative liquor, and blue Moutai. It is believed that the older the Moutai is, the better its taste is; and the limited edition Moutai is also popular in the market because it is hard to find.
In the Guardian 2018 Spring and Autumn Auctions for Fine and Rare Moutai Liquor, a jar of original liquor produced in the Moutai area during the 1960s was sold at a high price of more than 4.94 million RMB. With a long history, this kind of original liquor is very rare and is warmly sought after.
Another original carton of brown Bottle Feitan Moutai produced in 1984 and exclusively supplied for national banquet was sold at a high price of more than 2.47 million RMB, 12 bottles in a carton, with an average price of more than 200,000 RMB per bottle.
Another original carton of brown Bottle Feitan Moutai produced in 1984 and exclusively supplied for national banquet was sold at a high price of more than 2.47 million RMB, 12 bottles in a carton, with an average price of more than 200,000 RMB per bottle.
Commemorative liquor is also a kind of Moutai liquor with great potential for collection value growth. One reason is that such commemorative liquors as the commemorative Moutai for Hong Kong ‘s return to China’s in 1997 and the commemorative Moutai for China’s 50th Anniversary are limited edition with specially customized packaging, which is very rare. Another reason is that commemorative liquor has been specially blended and thus tastes better.
Source Reference: Moutai Magazine - International Edition Issue 30